By Ana Sofia Elias, Rosalind Gill, Christina Scharff
This quantity techniques questions on gender and the politics of visual appeal from a brand new point of view through constructing the proposal of aesthetic labour. Bringing jointly feminist writing concerning the ‘beauty fantasy’ with fresh scholarship approximately new different types of paintings, the e-book means that during this second of ubiquitous images, social media, and 360 measure surveillance, ladies are more and more required to be 'aesthetic entrepreneurs’, preserving a relentless nation of vigilance approximately their visual appeal. the gathering exhibits that this paintings isn't just at the floor of our bodies, yet calls for a change of subjectivity itself, characterized by way of notions of non-public selection, risk-taking, self-management, and person accountability. The booklet contains analyses of on-line media, attractiveness provider paintings, woman genital plastic surgery, educational style, self-help literature and the seduction neighborhood, from a number of nations.
Discussing good looks politics, postfeminism, neoliberalism, labour and subjectivity, the e-book should be of curiosity to students and scholars with an curiosity in Gender, Media reviews, Cultural reviews, Sociology, Social Psychology and administration Studies.
“This hugely enticing, clever, and wide-ranging assortment analyzes how, lower than the self-governing mandates of neoliberalism, the calls for that ladies and ladies control and keep an eye on their our bodies and visual appeal have escalated to new, unforgiving degrees. a unique energy of the e-book is its emphasis at the upward push of ‘aesthetic labour’ as an international, transnational and ever-colonizing phenomenon that seeks to comb up ladies of all races, a while and locales into its disciplinary grip. hugely recommended.”
-Susan J Douglas, University of Michigan, USA
the inherited accountability that continues to be women’s specific burden to manage.”
-Melissa Gregg, Intel company, USA
“This ebook incisively conceptualizes how neo-liberalist and postfeminist traits are ramping up pressures for glamour, aesthetic, model, and physique paintings within the common public. In a second while YouTube ‘makeup find out how to’ movies obtain hundreds of thousands of hits; what to put on and the way to put on it blogs clock tremendous followings; and staying ‘on model’ is offered to us because the key to non-public and monetary luck, ‘aesthetic entrepreneurship’ is sure to develop into a go-to suggestion for somebody looking to comprehend the profound shifts shaping exertions and lifestyles within the 21st century.”
-Elizabeth Wissinger, City college of recent York, USA
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Additional info for Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism
G. Lynch 2011). However, the move to LYB should not be celebrated uncritically. A growing literature interrogates its impact and questions the supposedly ‘benign’ ideas upon which it rests (see Rodrigues 2012; Murphy 2013; Murphy and Jackson 2011; Banet-Weiser 2014). Critics have pointed to a number of problematic features of confidence chic. These include the 32 A. Elias et al. ‘fakeness’ of the LYB visual regime. Many of the companies adopting the iconography of ‘natural’, ‘real’ women and passing it off as ‘authentic’ use precisely the techniques that they claim to reject: make-up and Photoshop.
They also coalesce around broad theoretical divisions within feminist social theory more generally in which those concerned with representations are pitted against the new materialists, or those stressing bodily discipline stand counterposed to those interested in affect. Although feminism has not had ‘beauty wars’— in the same way as the ‘sex wars’—many of the discussions are similarly polarised and seemed at one point to have reached an impasse. However, the first two decades of the twenty-first century have seen a significant resurgence of interest in beauty and some novel lines of enquiry which promise to interrupt the usual debates.
This is represented as a far greater achievement than giving birth or parenting—highlighting the value accorded to appearance. Meredith Nash’s (2014) research on experiences of pregnancy notes a correlate in terms of fear of fat and pregnancy weight gain among women. Moreover, Rachel O’Neill’s research undertaken with and among men who participate in the London seduction community shows how sexual desires of heterosexual men are shaped in relation to and through relations with normative feminine beauty ideals (this volume, Chap.
Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism by Ana Sofia Elias, Rosalind Gill, Christina Scharff