By Michael Lee
As a result of the becoming hazard of discounted genuine property providers and on-line pageant, the variety of genuine property transactions accomplished via conventional execs is shedding each year. as a result, genuine property pros at the present time are discovering that the fundamental companies of the previous now not are adequate to assuage the savvy purchaser attracted to purchasing or promoting a home.
The regular fee price dropped sixteen% from 1991 to 2004 based on analyst genuine developments. purely these brokers who find out how to justify their commissions may be paid what theyвЂ™re worthy. In 111 how one can Justify Your fee , writer, actual property dealer, and speaker Michael D. Lee palms genuine property execs with new tools of including worth to their prone with out compromising their livelihoods. utilizing information, anecdotes, charts, and figures to stipulate a confirmed technique, this consultant presents functional, tangible, and easy-to-follow steps that upload super price to a true property company, permitting actual property pros to stick aggressive in an evolving undefined.
Read Online or Download 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers PDF
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Extra info for 111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers
There are thousands of homes on the market, so part of the agent’s job is to funnel the appropriate information to the clients. First, of course, the agent has to understand what her client’s needs are so she funnels the right data. Then she has to go out and sift all the data until she comes up with only what the client needs to know. There are a lot of houses on the market, but the client is only interested in ones that are comparable to hers. What do you use to filter all the data so you present only the properties that fall within that particular client’s range?
You might even enjoy some of these activities. I’ve heard people say this over the years, and I know that’s how they are lured in. My response is “Fine. Make the flyers yourself. Just count the time as leisure hours. Let it cut into your free time if you love it so much. ” 24) ANTICIPATE QUESTIONS IN ADVANCE How often have you visited your doctor’s office, left to walk to your car, and found that you hadn’t asked him half the questions you had in mind that morning? indd 41 4/27/07 11:28:05 AM 42 111 Ways to Justify Your Commission up for a meeting with a professional and feel overwhelmed.
Many agents hope that someday they can own a large real estate brokerage. They believe they’ll start making all the money everyone seems to think they already make. I used to think that way—until I achieved my dream. Then I found out about the reality of paying the bills month in and month out whether the company was generating an income or not. In the end, when I decided to sell, it turned out that the only thing I had that was truly of value was my list of clients. When the day came to move on, I realized I was in the same position as an individual agent.
111 Ways to Justify Your Commission: Value-Adding Strategies for Real Estate Agents and Brokers by Michael Lee